Greece Shines at IFTM Top Resa 2025

 

Greece made a dynamic and prominent appearance at the International Tourism Exhibition IFTM Top Resa 2025 in Paris (September 23-25, 2025), leveraging the event to solidify its position as a premier, year-round European destination, particularly for the critical French market. The Greek National Tourism Organization (GNTO), alongside numerous regional and municipal co-exhibitors, spearheaded a strategy focused on diversifying its tourism offerings, strengthening air connectivity, and fostering sustainable practices.

Strategic Focus: Year-Round and Diverse Tourism

The central theme of Greece's presence was the promotion of its 365-day tourism model, moving beyond the traditional summer sun-and-sea image. This strategy aims to appeal to the growing French demand for diverse experiences and extended travel seasons.

Key Destinations and Product Highlights

*Thessaloniki as a City Break Hub: A major priority for the GNTO was establishing Thessaloniki, the capital of Central Macedonia, as an ideal long city-break destination for French travelers. This push was supported by discussions on new package creations and the commitment from airlines like Transavia to add two additional weekly flights during the winter season, boosting year-round accessibility.

*Attica's Cosmopolitan Charm: The Region of Attica actively promoted its unique blend of ancient history (Athens' Acropolis), vibrant modern culture, gastronomy, and the cosmopolitan islands of the Saronic Gulf (like Hydra and Spetses). A significant unveiling was the new French-language tourism portal to better guide French-speaking visitors.

*Regional Diversity: Other key regions, including Crete, Eastern Macedonia and Thrace, the Peloponnese, and the Ionian Islands, highlighted their specific thematic products like:

    *Cultural and Archaeological Tourism

    *Wellness and Experiential Tourism (e.g., Peloponnese trails)

    *Gastronomy and Local Cuisine

Strengthening French-Greek Air Links

A crucial part of Greece's strategy at IFTM Top Resa involved strengthening air connectivity with France, which is globally one of Greece's most important tourism markets.

Extended Season: Discussions centered on expanding the flight season and establishing direct flights to destinations beyond the major summer hubs, aiming to facilitate year-round arrivals and disperse visitors across the country.

Commitment to Sustainability and Luxury

In line with global trends and French traveler preferences, Greek representatives emphasized a commitment to qualitatively upgrading the tourism product.

* Sustainable Practices: The Greek delegation highlighted efforts in eco-tourism and green tourism, promoting eco-friendly initiatives, nature experiences, and responsible travel. This focus positions Greece as an attractive choice for environmentally conscious tourists.

* Luxury and Niche Markets: Promoting luxury travel, themed tours, and multi-generational packages underscored a push towards high-value tourism, reflecting strong growth in French tourist receipts in 2025.

IFTM Top Resa 2025 proved to be a pivotal platform for Greece, securing strategic partnerships and reinforcing its image as a destination that offers profound cultural depth, diverse year-round experiences, and a strong commitment to quality and sustainability.

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