Opportunities and Risks for Greek Tourism

 

The global brand of Greece and the challenges that have emerged from the continuous growth of tourism was the focus of the first panel of industry leaders at the two-day Reimagine Tourism conference.  

Over the past 10-12 years, Greece has managed to build an exceptional tourist brand which has even gone beyond the reality of what the visitor experience is and this is indeed very positive. 

The main risk lies with the fact that we have indeed created some expectations. The industry has become more innovative and creative with the debt crisis and after the Covid-19 pandemic, adding that the strategic government decision to support tourism helped a lot and created new opportunities.

The trend in the past years in the Greek hospitality sector is a shift to luxury tourism and an increasing number of branded hotels. “Today, 55% of rooms are 4 stars, in 2019 that percentage amounted to 49%. We do have 41 international brands today in Greece with 37,000 rooms and in 2019 those luxury rooms amounted to 15,000,” he said.

“From the conventional tour operators we now are shifting to brands, with 18% of branded rooms for Hyatt and Hilton and other groups and this is important because they address other non-traditional countries for example the US,” he explained.

1852.gr Luxury Private Boat Tours 

1852 Private Boat Tours from Athens to the islands of Aegina, Moni, Poros, Hydra, Kea and the temple of Poseidon! The best full day, half day and short/sunset private cruise experiences.