Reimagine Tourism in Greece

A discussion at the "REIMAGINE TOURISM 2025" event, organized by "K" and featuring top executives from aviation, airports, coastal shipping, hotels, and banks, examined the opportunities and risks for Greek tourism. Greece has built a strong tourism brand over the last 10–12 years, but this success poses the biggest risk, as competitors improve, traveler demands increase, and any failure in infrastructure or service could damage the country's image. Continued growth necessitates better airport infrastructure, investment in human resources, and a strong culture of hospitality. Piraeus Bank's Senior General Manager, Theodoros Tzouros, highlighted the bank's €3.2 billion portfolio in the hotel sector. Key trends include a shift toward luxury accommodations, with 55% of rooms now four- or five-star (up from 49% in 2019), and a surge in international brands, now accounting for 37,000 branded rooms, up from 15,000 in 2019. The sector’s balance sheets have significantly strengthened, with profitability (EBITDA) reaching €3 billion in 2024 and investments hitting €3.7 billion, though 60–70% target large units. Total tourism lending is €12 billion, with €1.5–2 billion absorbed by hotels from the Recovery Fund. He concluded that ample funding is available outside the Recovery Fund, and major Greek groups are making a dynamic return.

1852.gr Luxury Private Boat Tours 

1852 Private Boat Tours from Athens to the islands of Aegina, Moni, Poros, Hydra, Kea and the temple of Poseidon! The best full day, half day and short/sunset private cruise experiences.